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SeedSeller Blueprint Live

Most Effective Seed Sales Training Seminar

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How to Be Successful Your First Year Selling [6-Week Course]

A six-week sprint to build your confidence, unlock your potential, and explode your sales

Virtual 6-week Event| Every Thursday: Aug 25 - Sept 29, 2022 (12pm - 1:30pm central)

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Gain Confidence & Overcome Doubt

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Never Miss a Sales Goal

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An Easier Way to Sell

Ask Yourself...

As a New Sales Rep Are You Prepared to Call on Farmers?

Do you know what to say on a sales call?

Do you know how to be different from other sales reps?

Are you nervous calling on people you don't know?

price

Do you know how to overcome price objections and get orders?

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Let me teach you how to take control and become a highly successful seed seller your first year in the business.

Rod Osthus

Meet Your Guide

“I believe selling in agriculture today shouldn’t be this difficult.” —Rod Osthus

  • 48 Years in the Agricultural Industry
  • Bachelor of Science in Agronomy from SDSU
  • Registered Seed Technologist
  • Research, Trojan Seed Company (5 1/2 years)
  • Director of Trojan Hawaiian Research, Maui, Hawaii (2 years)
  • First employee, eventually became VP of Sales – Keltgen Seed Company (17 years)
  • Founder and President, RC Thomas Company (20-Plus Years)

Featured In

SeedWorld
FarmJournal
AGPRO
SeedSeller Training Journal
Germination

What Makes This 6-Week Course So Special?

It’s specially designed for you, someone who is new to selling seed. Selling seed to 21st century farmers requires specialized skills because seed is the most important purchase a farmer makes. How will you prepare yourself so you can lead these highly sophisticated growers where you want them to go? You need to learn how to sell seed, starting with the most basic, foundational strategies and continuing with fine-tuning your learned skills. Starting August 25, we meet every Thursday for 6 weeks (12pm - 1:30pm central) Here's how it works.

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I’ve been in your shoes and I know firsthand how difficult it is selling farmer’s their livelihood.  I’ve dealt with product performance issues, been in price fights, got my butt kicked in test plots and side-by-sides, and faced rejection.  Which is why for the past four decades, I’ve helped train hundreds of companies and thousands of sales reps worldwide learn a better and more effective way to sell by teaching them a step-by-step Selling Blueprint.

When you attend my sales accelerator for rookies, you’ll learn not only how to be different, but also how to be perceived as the most professional, well-prepared leader the farmer comes into contact with.

It’s not hard for a sales rep or company to stand out, get noticed, and be perceived as a leader—it just takes a little effort.

What are the topics? Glad you asked:

  • Week 1: What does the 21st century farmer expect of me, a seed seller? | What do I need to know to be a successful seed seller?
  • Week 2: How do I prospect for new business and get new buyers?
  • Week 3: What is the best way to manage my time to maximize sales?
  • Week 4: How do I make sure my varieties win on the farms of first-time buyers?
  • Week 5: What do I say when a farmer says my price is too high?
  • Week 6: How do I set a valid sales goal and make sure I achieve it every year?

 

3 Steps to Explode Your Seed Sales!

Register for the 6-Week Sprint

Register for the 6-Week Sprint

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Learn the Blueprint Framework

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Execute & Watch Your Sales Explode

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Event Starts In…

Train From Your Home or Office

Get the full training experience right from your home or office. You can now livestream our speical training for new sales reps and learn every single step of the 9-part framework plus more! In these uncertain times, new sales reps that have clarified their sales story and have a step-by-step blueprint to follow are much more likely to not only survive, but thrive!

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Your Exclusive Spot Includes…

  • Six separate (virtual) livestreams trainings where you’ll learn “What’s Working Now” and how to conduct the 9 Key Customer Contact Points.
  • Digital PDF workbook for each of the 6-week training series.
  • Access to over a dozen word-for-word scripts on what to say and how to say it when calling on farmers.
  • A Prospecting Planner specifically designed to help sales reps hit their prospecting goals by giving them a plan for each week.
  • Full Video Replays: Recordings of each of the livestreams will be available for 12 months after the conclusion of the livestream.

 

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Join Today!

A Six-Week Sales Sprint

$1,197


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Only 10 Spots Available Click here

Train Every Thursday for 6 Weeks!

  • Week 1: August 25, 2021
    12pm - 1:30pm
  • Week 2: September 1, 2022
    12pm - 1:30pm
  • Week 3: September 8, 2022
    12pm - 1:30pm
  • Week 4: September 15, 2022
    12pm - 1:30pm
  • Week 5: September 22, 2022
    12pm - 1:30pm
  • Week 6: September 29, 2022
    12pm - 1:30pm

What’s My Investment?

How many potential sales are you losing during this sales season? How many farmers can’t hear your offer in the sea of noise? How many of your new customers are going to leave you for a cheaper price this year because they don’t see the true value you provide over your competitors?

The lack of having a proven Sales Blueprint may already be costing you and your young career a great deal. (Only 10 Spots Available)

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FAQ

Who is this for?

This is for seed and Ag sellers who want to get better at what they do..

Is this sales training specific to seed or is it general sales training for anyone selling to farmers?
The six-week sales Accelerator focuses almost exclusively on agricultural products, particularly seed. Since the seed sold to farmers is a living organism—a farmer’s livelihood—and a product whose performance is out of the seller’s control, it is the most difficult product in the world to sell.
Can my colleague and I attend together?
 No. Each person must register for the virtual trainings.  If, however, you would like to watch the training from the same room you are more than welcome to do that.
What if I miss a session?
No worries. Each call is recorded and available the next day.
Is this training for just field sellers or upper management as well?
Every person in your company should attend. Sales success is not about training one or two new people. It’s about everyone in the company understanding how sales take place because everyone in the company has the exact same job—creating customers. And to do the best job possible of creating customers, the entire Team needs to understand, and be involved in, the process.

Managers not only need to understand the Blueprint that is taught but, because attendees are asked to make so many changes in order to succeed in the 21st century marketplace, those managers also need to support those sales team members so they have every opportunity to follow through with those changes.

To see real changes, sales reps and management need to be on the same page, working toward the same goal.

The 21st century marketplace has changed a lot and so has selling to farmers. Every field seller you have needs to attend the Blueprint Live event and learn these techniques if they plan to grow along with these modern-day farmers.

The biggest mistake that we see is when companies only send their rookie sellers just to have them return back and pick up the bad habits of all their fellow veteran sellers who haven’t changed in 20 years.

Should I have my best dealers register?

You should make sure EVERYONE attends — whether it’s a dealer, a commission rep, or a full-time seller. They are all asked to do the same job, which means they should all receive the same training. Your dealers absolutely need to attend and will get a lot out of this type of training, especially when we talk about time management and being viewed as a leader among neighbors and fellow producers.

“We don’t rise to the level of our expectations, we fall to the level of our training.”

– ARCHILOCHUS

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