Have you dreamed of not only reaching, but blowing past, your sales goals? Or wanted to gain that profound sense of peace that comes with knowing you’re making a real impact with every farming operation? Or have a life with more financial freedom and time with those you love?
It doesn’t have to remain a dream.
You can transform yourself from an average sales rep with a big dream to a confident, effective leader who farmers rely on to help make important crop management decisions.
It’s specially designed for you, someone who sells to farmers. Selling seed to 21st century farmers requires specialized skills because seed is the most important purchase a farmer makes. How will you prepare yourself so you can lead these highly sophisticated growers where you want them to go? You need to learn how to sell seed, starting with the most basic, foundational strategies and continuing with fine-tuning your learned skills.
Start NOW! Enroll in this On-Demand Training Course and learn an easier way to sell to today's most sophisticated farmers.
I’ve been in your shoes and I know firsthand how difficult it is selling farmer’s their livelihood. I’ve dealt with product performance issues, been in price fights, got my butt kicked in test plots and side-by-sides, and faced rejection. Which is why for the past four decades, I’ve helped train hundreds of companies and thousands of sales reps worldwide learn a better and more effective way to sell by teaching them a step-by-step Selling Blueprint.
When you attend my Summer Sales Bootcamp, you’ll learn not only how to be different, but also how to be perceived as the most professional, well-prepared leader the farmer comes into contact with.
It’s not hard for a sales rep or company to stand out, get noticed, and be perceived as a leader—it just takes a little effort.
What are the topics? Glad you asked:
Week 1: How do I set a valid sales goal and make sure I achieve it every year?
Week 2: How do I prospect for new business and get new buyers?
Week 3:What is the best way to manage my time to maximize sales?
Week 4: How do I make sure my varieties win on the farms of first-time buyers? | What do I say when a farmer says my price is too high?
Get the full training experience right from your home or office. You can now stream our exclusive training for seed sales reps and learn every single step of the 9-part framework! In these uncertain times, sales reps that have clarified their sales story and have a step-by-step blueprint to follow are much more likely to not only survive, but thrive!
Enroll Now and we'll ship you a full color, printed, 180+ page Training Manual for FREE
Learn The Complete Buyer Experience
Step 1: Seed Delivery
How to use seed delivery as a mechanism for managing the rest of the year.
Step 2: Follow the Planter
Teach your growers the Top 5 Factors of Producing a Top Crop.
Step 3: Planting Report Card
Calculating in-field Bushels Per Thousand Readings with your growers.
Step 4: Prospecting
The most hated sales activity and how you can learn to love it.
Step 5: Sales Story
If you don't have a sales StoryBook, you don't have an effective sales story.
Step 6: Develop Crop Plan
The roadmap to High Yields
Step 7: Harvester Ride
You must be on the combine to reinforce the right perceptions of you and your products.
Step 8: Confirming the Order
Your Last Line of Defense.
Step 9: Field Visit to Protect Sales
The most under-used, most impactful field visit for all.
What’s My Investment?
How many potential sales are you losing during this sales season? How many farmers can’t hear your offer in the sea of noise? How many of your new customers are going to leave you for a cheaper price this year because they don’t see the true value you provide over your competitors?
The lack of having a proven Sales Blueprint may already be costing you and your sales career a great deal.
This is for seed and Ag sellers who want to get better at what they do..
Is this sales training specific to seed or is it general sales training for anyone selling to farmers?
The Four-week Sales Bootcamp focuses almost exclusively on agricultural products, particularly seed. Since the seed sold to farmers is a living organism—a farmer’s livelihood—and a product whose performance is out of the seller’s control, it is the most difficult product in the world to sell.
Can my colleague and I attend together?
No. Each person must register for the virtual trainings. If, however, you would like to watch the training from the same room you are more than welcome to do that.
What if I miss a session?
No worries. Each call is recorded and available the next day.
Is this training for just field sellers or upper management as well?
Every person in your company should attend. Sales success is not about training one or two new people. It’s about everyone in the company understanding how sales take place because everyone in the company has the exact same job—creating customers. And to do the best job possible of creating customers, the entire Team needs to understand, and be involved in, the process.
Managers not only need to understand the Blueprint that is taught but, because attendees are asked to make so many changes in order to succeed in the 21st century marketplace, those managers also need to support those sales team members so they have every opportunity to follow through with those changes.
To see real changes, sales reps and management need to be on the same page, working toward the same goal.
The 21st century marketplace has changed a lot and so has selling to farmers. Every field seller you have needs to attend the Sales Bootcamp and learn these techniques if they plan to grow along with these modern-day farmers.
The biggest mistake that we see is when companies only send their rookie sellers just to have them return back and pick up the bad habits of all their fellow veteran sellers who haven’t changed in 20 years.
Should I have my best dealers register?
You should make sure EVERYONE attends — whether it’s a dealer, a commission rep, or a full-time seller. They are all asked to do the same job, which means they should all receive the same training. Your dealers absolutely need to attend and will get a lot out of this type of training, especially when we talk about time management and being viewed as a leader among neighbors and fellow producers.
“We don’t rise to the level of our expectations, we fall to the level of our training.”
– ARCHILOCHUS
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